Jowai, August 12 : The District Integrated Strategy for HIV/AIDS (Disha), Khliehriat Cluster, in collaboration with the Internal Quality Assurance Cell (IQAC) of Thomas Jones Synod College and supported by the Meghalaya Aids Control Society, has launched a new campaign aimed at combating the growing HIV/AIDS crisis in the Jaintia Hills. The Intensified ICE Campaign (IICE), under the theme “Local Youth Actions for Sustainable Development Goals (SDGs) and Beyond,” was inaugurated by Assistant Commissioner West Jaintia Hills District, Emelya Ch. Momin.
Speaking at the launch in the college hall, Momin highlighted the critical role of young people in the fight against HIV/AIDS, describing the situation in West and East Jaintia Hills as a “full-blown crisis.” She explained that the campaign is designed to provide accurate information, promote early testing, encourage safe practices, and reach vulnerable groups with compassion. Momin stressed that HIV/AIDS is not just a medical issue but a social one, where stigma and discrimination prevent people from seeking help. She urged the youth to become ambassadors of awareness, using their voices to share facts, challenge prejudices, and encourage testing.
Sandy Tariang, Cluster Program Manager for Disha, emphasized the growing concern over the rise in HIV cases and the stigma faced by affected individuals. He pointed out that West and East Jaintia Hills account for nearly 5,000 HIV cases, which is almost half of the state’s total. He explained that the National AIDS Control Organization (NACO) introduced the IICE campaign to address these challenges.
The campaign will utilize a variety of methods, including rallies, awareness programs, traditional games, and cultural events, to engage communities and spread accurate information, with a particular focus on rural areas. The initiative will cover approximately 150 villages in West and East Jaintia Hills and will run for two to two and a half months, with a strong focus on educating students in schools and colleges.
Dr. A. Nongbri, Principal of Thomas Jones Synod College, encouraged students to see themselves as future leaders and changemakers, emphasizing the importance of self-discipline, integrity, and using technology responsibly. The launch was followed by a rally where students carried placards and banners with messages on HIV/AIDS prevention, demonstrating their commitment to the cause.
