North Eastern Handicrafts and Handloom Development Corporation (NEHHDC), has as its objectives, development and promotion of indigenous crafts of the North Eastern Region (NER) connected craftsmen to prospective markets for generating economic, cultural and social opportunities.
NEHHDC launched its e-commerce portal, https://purbashree.com and operates mobile outlets “Purbashree on Wheels”. NEHHDC has also gone live on online marketing platforms to connect artisans with markets in India and abroad. For design interventions, technology upgradation, marketing collaboration etc, NEHHDC has signed over 30 MoUs with various entities; inter alia, Indian Institute of Management, Shillong; National Institute of Fashion Technology, Shillong; National Institute of Design, Jorhat etc. The Ministry of Micro, Small & Medium Enterprises (MSME), and Govt of India has nominated NEHHDC as ‘Nodal Agency’ for implementation of projects under the “Scheme of Fund for Regeneration of Traditional Industries (SFURTI)”. NEHHDC is also registered as a Training Partner (TP) with the National Skill Development Council (NSDC) under the flagship program of Skill India of Ministry of Skill Development and Entrepreneurship. NEHHDC is also the implementing agency for the Development Commissioner, Handlooms and Handicrafts for its interventions such as its technical training programmes, design development workshops and research and development activities. The Tribal Cooperative Marketing Development Federation of India (TRIFED), has partnered with NEHHDC for the implementation of the Ministry of Tribal Affairs’ scheme ‘Marketing and Logistics Development for promoting Tribal Products from North Eastern Region’. Under the schemes of North Eastern Council, NEHHDC has implemented certain projects for bridging the gaps in the handicrafts & handlooms sectors in NER.
