Shillong, November 17 : The state of Meghalaya is showcasing its rich cultural heritage and diverse range of products and at the India International Trade Fair (IITF) 2025. The 14-day event, hosted by the International Trade Promotion Organisation (ITPO), is being held from November 14-27, 2025, at Pragati Maidan, Bharat Mandapam, New Delhi.
The Meghalaya Pavillion at IITF, inaugurated by Thomas Sangma, Speaker Meghalaya Legislative Assembly, presents a robust delegation of 42 entrepreneurs from Meghalaya participating in the fair. This includes 24 entrepreneurs from the state’s PRIME start-up ecosystem and 18 from the Directorate of Food Processing. The entrepreneurs, who are participating in three batches, are accommodated in 12 different stalls.
Visitors to the pavilion can discover a wide array of authentic Meghalayan products. Categories showcased by the PRIME start-ups include handloom, handicrafts, woodcarving, pottery, beverages, food processing, and spices. Products from the Directorate of Food Processing include items such as juice, jams, candy, chips, pickles, teas, and other indigenous products.
The pavilion also features an impressive display by the Tourism Department, with a photo exhibition of the state’s popular tourist destinations. These include its multiple waterfalls, lush green countryside, the longest caves, clean rivers, and living root bridges across the Khasi, Jaintia, and Garo Hills, alongside displays of tribal culture and festivals. A continuous display of tourism videos and films on Meghalaya’s agricultural stories, GI products, spices, and horticulture produce is also featured.
The Meghalayan Age Ltd, the nodal agency for facilitating the state’s participation, has a stall showcasing traditional crafts in wood, bamboo, and textiles, including its premium range of products available at its Delhi outlet. The participation is a collaborative effort between the Planning Department, DoFP, PRIME, and the Tourism Department.
The response to the Meghalaya Pavilion has been overwhelmingly positive. Organizers report that the entrepreneurs are receiving a very good response, with trade enquiries to source products from the state, promising future business for the participants.
For Meghalaya’s entrepreneurs, participation in IITF serves as a strategic gateway, compressing years of network-building into a few intensive days. These platforms provide transformative opportunities far beyond simple sales. They offer direct market access, helping entrepreneurs overcome geographical isolation, and provide crucial exposure to the entire business ecosystem, from packaging and machinery providers to logistics and financial institutions.
This high-profile visibility builds brand recognition, provides invaluable competitive intelligence, and, most importantly, strengthens entrepreneurial confidence and capacity for sustained, long-term growth.
