ZERO HUNGER GOAL IN SIGHT
Shillong, November 13 : The Department of Food, Civil Supplies and Consumer Affairs, Government of Meghalaya, has launched a ‘Food Security’ Campaign to sensitize the general public and citizens of the state about the features of the National Food Security Act (NFSA) 2013, which ensures that the poorest of the poor have access to food grains.
The campaign, led by Minister-in-charge Comingone Ymbon, is aimed at meeting the Sustainable Development Goal 2 with a global theme ‘Zero Hunger’.
The department is exploring the use of social, mainstream, and community-based media to communicate the verticals of the department and apply a hyper-local approach to reason with the public on pertinent matters linked to the provisions of the NFSA 2013.
The campaign’s objectives are to create general awareness about food security being a right of the citizen and to call upon the public at the ground zero community level to work together towards ‘Zero Hunger’ to meet the need of the public at the bottom of the poverty pyramid.
The One Nation One Ration Card scheme (ONORC) will also be taken up as one of the salient features of the National Food Security Act.
The campaign also aims to streamline registration and services by encouraging the public to seed their Aadhaar card and registered mobile number with their ration card.
Besides, the campaign will widely inform the public on the Redressal System, the toll-free helpline 1967, the use of the Electronic Point of Sale (ePoS), and other mandates of the department.
The campaign will also highlight the benefits of the benefits from the following divisions working towards achieving its objectives against the verticals mentioned below:
- Antyodaya Anna Yojna (AAY) under NFSA 2013
- Priority Households under NFSA 2013
- One Nation One Ration Card (ONORC)
- Aadhaar Seeding
The campaign plan includes outdoor, print, electronic, social media, and public engagement. The department wishes to draw maximum input with maximum engagement and participation from the public. The plan also aspires to see a more transparent and public-focused system focusing on sustainable service to the people as a result of this initiative.
The campaign seeks to see results by mobilizing public willingness and collaborative effort by various stakeholders representing the public.
The department is working closely with community-based organizations and leaders at the grassroots level to disseminate right information and engage with the public, so better public services can be rendered.
Through this campaign, the department is inviting the public for more participation, especially through the use of media, arts, and songs to engage meaningfully with the consumers within the state.
The dissemination plan includes working with community leaders, press releases, pamphlets, posters, hoardings, social media including facebook, Instagram, and Twitter, skits, and roadshows.
The department is also releasing a song and music video both in Khasi and Garo to call upon the beneficiaries and impress upon each citizen the importance of collaborative efforts to ensure that each and every member of the public is assured food grains.
FOR MORE INFORMATION:
- Tollfree No.: 1967/ 1800-345-3670
- Whatsapp No.: 9402327737
- Website: www.megfcsca.gov.in