Shillong, December 21: As the festive spirit fills the air in Meghalaya, the Department of Food, Civil Supplies and Consumer Affairs has launched a unique Food Security Roadshow to educate and empower citizens about their rights under the National Food Security Act (NFSA). Dubbed “Feast, Festivity, Fortified Rice,” the roadshow aims to reach every corner of the state and ensure that no one goes hungry, especially during the joyous season of community feasts and celebrations.

Recognizing rice as the heart of Meghalayan feasts, the department is leveraging the festive vibe to spread awareness about food security. The roadshows, filled with vibrant songs, choreographies, and informative speeches, are engaging the public in interactive sessions, addressing their questions, and clarifying doubts about the NFSA provisions.

The campaign tackles critical aspects of food security:

  • Zero Hunger: Emphasizing food as a citizen’s right, the roadshow calls for collective action at the community level to achieve “Zero Hunger,” particularly for the most vulnerable sections of society.
  • One Nation One Ration Card (ONORC): Promoting the portability of ration cards across India, the campaign encourages citizens to link their Aadhaar cards and mobile numbers for seamless access to benefits.
  • Redressal System: Empowering the public, the roadshow highlights the toll-free helpline (1967) and grievance redressal mechanisms for swift resolution of issues.
  • Technology for Transparency: The campaign promotes the use of Electronic Point of Sale (ePoS) systems for transparent distribution and efficient service delivery.

Starting from Motphran and Nongmynsong in Shillong, the roadshow will cover the entire state in the coming weeks, ensuring every household receives vital information about their entitlements under NFSA.

Recognizing the power of communication, the department is exploring avenues like social media (Facebook, Instagram, Twitter), community radio, and local songs to amplify its message and connect with the public on a deeper level. A recently launched song and music video in Khasi and Garo languages further strengthens the campaign’s reach a

Led by Minister-in-charge Comingone Ymbon, the department’s efforts extend beyond the festive season. It aims to provide quality services throughout the year and contribute to achieving the United Nations’ Sustainable Development Goal 2 – Zero Hunger.

The department actively seeks public participation in its endeavors. Through the roadshow, it encourages citizens to utilize various forms of media, art, and music to raise awareness and engage meaningfully with consumers within the State

For easy access to information and services, the department provides multiple channels:

  • Toll-free numbers: 1967/ 1800-345-3670
  • Whatsapp: 9402327737
  • Website: www.megfcsca.gov.in